Definition of SEO
Search Engine Optimization (SEO) is a process of directing the organic traffic to the websites or WebPages that are related to the keyword used by the user in order to find the best webpages that are trustworthy. In simple words, SEO is a process in which WebPages are optimized in such a way that it gets free organic traffics from the search engines for the targeted keywords.
It is through SEO that most of the search engines provide the best WebPages that are related to the keywords that people search for. SEO is a very important tactic that is used by bloggers, online businesses, Digital marketers, etc. to optimize their site to rank on SERP.
6 Types of SEO in Digital marketing
- Black hat SEO
- White hat SEO
- Grey hat SEO
- Technical SEO
- ON-page SEO
- Off-page SEO
1. Black hat SEO
Black hat SEO is an unethical practice of ranking your webpages in the search engine result page (SERP) through means that are against the Webmaster’s Guidelines or you say search engine’s Guidelines. Avoid using black hat SEO as much as possible because it can get your website banned by Google search engine or any other search engine.
Keyword stuffing, unethical link building, cloaking, content automation, etc. are some of the black hat SEO tactics that are restricted by the search engines to be used.
2. White hat SEO
White hat SEO is the good practice of ranking your site in a search engine result page (SERP). Most of the search engines have promoted Bloggers, online marketers, business owners, etc. to use white hat SEO as it keeps your site healthy and away from any spammy tactics.
Quality content, quality link building, no spammy comments, fast site loading, keyword-rich Meta tags, etc are considered as good white hat SEO tactics.
3. Grey hat SEO
Grey hat SEO is referred to computer hackers who use unethical means to rank websites in the search engine result page (SERP). They find a way to crack through the search engine algorithm to rank the web pages or websites on the internet without being spammy.
Grey Hat SEO is similar to Black Hat SEO but the only difference between them is that in Black Hat SEO a Webpage is ranked in search engine using unethical means which are against the search engine guidelines whereas in Grey Hat SEO a webpage is ranked in such a way that it is not known by the search engine.
4. Technical SEO
Technical SEO is referred to optimizing your site for SERP where you choose the domain name for your site and the server that you would prefer to promote your website. Basically, technical SEO is a process where you optimize your site for the search engine to crawl through your site in order to let the search engine know that you have a website on the internet.
Here you need to upload your sitemap to the webmaster of a search engine and they index your site to crawl through it and rank it accordingly. If you want your site to be found on the internet then it is necessary to use the Webmaster tool to crawl through your website.
5. On-Page SEO
On-Page is the practice of optimizing your web pages content in order to rank on the search engine result page. On-page is very important if you want your site to be discovered by the search engine. According to Backlinko.com where they analyzed 11.8 million Google search results and found that there is a correlation between Keyword-rich title tags and first page rankings.
In simple words, optimizing your title tags and including the keywords on the title can help you in ranking your web pages. Not only this writing quality content, using HTML headings, images, internal & external links, etc. which are part of On-page SEO tactics to help you in ranking your site on the search engine.
6. Off-page SEO
Off-page SEO can be referred to all the tactics that you use off the webpages to rank your site on the SERP and build authority in your niche. The common tactics that you use in off-page SEO are building backlinks, increasing brand value, social sharing, and many others that are done off the site.
Off-page SEO is as much important as On-page SEO because you build authority through backlinks which Google loves when higher authority websites refer your site to viewers which are linking back to your site. Google has stated how Off-page SEO is a major part of their Algorithm to rank up a site but they use many more factors to rank a website on the SERP. Google likes how other sites link to each other, even Google’s Quality Rater Guidelines depends on the Off-page reputation of a site in order to know if they can trust that site or not.
5 Benefits of using SEO
SEO is very useful if you want to rank your website on the search engine result page (SERP) and also because it helps any search engine to find your site quickly and easily.
Some of the benefits of SEO are listed below,
1. Helps in ranking factor
Through proper keyword research, SEO can help you in ranking your website in the top 10 Google ranking web pages or in any other search engine like Bink, Yahoo, etc. The only thing you need to make sure is to upload your sitemap to the Webmaster in order to let Google know that you have a website on the internet. The same goes for other search engines if you want your site to be discovered.
2. Get Quality traffic
SEO helps Google crawler to crawl through the web pages to find the best-related web pages that are genuine and other websites are referring to that site through backlinks. It helps you to get the best quality traffic that you wish for.
There have been many changes over the past few years in developing the better use of SEO to rank you according to your site’s authority. Quality traffic improves your online business and gets you more exposure around the world.
It is an Inbound Marketing strategy that helps the viewers to find the best product available online and also it helps every site to showcase their products to the viewers without being spammy.
3. Increases User Experience
SEO helps in ranking your site but if the users do not find what they are searching for, they might leave your site fast and never come back in the future. It is very important for you to optimize your site and write quality and genuine content for users to make your viewers return to your site again.
But if you’re not responsive to those signs, Google or any search engine would lower your ranking on the SERP which may affect your site’s traffic. In order to avoid those factors, you should update your content timely and analyze what was wrong with your pages to get your site running.
4. Free traffic
Free organic traffics from SERP is one of the best traffic sources which can boost your site’s performance and increase your sales if you have an online business.
SEO helps you to get free traffics to your site where you don’t need to pay any money to bring your site to the top list of Google search engines. According to researchers, only 15% of your traffic comes from paid ads. So, it is better to optimize your site to get more traffic that searches for the targeted keyword and relate to your niche.
5. Good for long term ranking
Google ranks webpages if the site is optimized and avoiding any unethical use of SEO in order to rank their site on the SERP. It usually takes 6-12 months for a new website to rank on the Google list. Proper use of SEO can be beneficial for long term goals if you want your site to last long.