Its won’t be wrong to say that nowadays most of the marketing is digital. Business observe where potential and target customer spend their time and then plan a marketing strategy according to that. But before jumping to the different types of digital marketing strategies lets first know what is the meaning of a digital marketing strategy.
What is a Digital Marketing Strategy?
A digital marketing strategy is a blueprint and plan of action of a website/business to reach its marketing goals and potential customers. It focuses on what are you currently doing as a business and what are the areas that you are lacking. A digital marketing strategy is all about evaluating your digital marketing plan, performance, strengths and weaknesses and focuses is on improvement.
I hope have made clear the meaning of digital marketing strategies. If you have any query than leave a comment to get the answers( it’s simple as that). Now moving ahead with the types of digital marketing strategies.
Types of Digital Marketing Strategies:
Here is the the list of some powerful digital marketing strategies:
- SEM (Search Engine Marketing).
- SEO (Search Engine Optimization).
- SMM (Social Media Marketing)
- Content marketing.
- Affiliate marketing.
- Influencer Marketing.
- Email marketing.
- Viral marketing.
1. SEM (Search Engine Marketing)
Search Engine Marketing is the form of digital marketing which involves the promotion of websites via paid ads to increase visibility in search engine result page. SEM has several names like pay per click advertising, paid search, etc. In SEM the brands pays for theirs ads to appear in the Search Engine result page. In SEM the business only have to pay only when someone clicks on their ad.
The SEM is based on an auction system. The key of the auction are the bid and the relevance. The higher the bid and relevance the higher chances of your ad appearing in the top.
2. SEO (Search Engine Optimization)
SEO or search engine optimization is a organic digital marketing strategy. In search engine optimization we focus on ranking our website on search engines without paid ads. SEO uses organic tactics to generate traffic to the website.
The SEO technics are divided in three categories:
1. On page SEO optimizes every page on the website. It includes keyword research, content and keyword optimization. On page SEO help search engine understand the sites content to rank it higher.
2. Technical SEO optimizes the technical elements of the website like, site speed, mobile friendliness, indexing, security and site architecture.
3. Off page SEO includes the elements which are related to the sites reputation and authority. Off page SEO is mainly about link building among websites. It shows the search engines that your site is trustworthy if you have relevant and high quality backlinks.
3. SMM ( Social Media Marketing)
Social Media Marketing is a form of internet marketing that focuses on doing marketing via social media channels. SMM is al about creating and sharing content on social media platforms to achieve the marketing goals. Some of the well known social media channels are Facebook, Instagram, YouTube, Snapchat, Pinterest, LinkedIn. Every business and brand has to choose their own social media channel according to their needs and the target audience.
Choose the Social media channels wisely by identifying your target audience, goals, your business type and what sort of content are you want to market.
4. Content Marketing.
Content Marketing is that form of digital marketing which is not about promoting or marketing a product or service or for making a sales pitch. It is more about creating providing relevant, valuable and consistent content for the customers. It focuses on solving the problems of the consumers by providing valuable information.
Many big brands create blog posts, images, infographics, video and different types of content that is related to their business. The main motive of content Marketing is to give the valuable information in such way that you become loyal to the brand. It is about making brand value, goodwill and promoting your brand without the aim to sell a product. By posting blog posts, videos, and other form of valuable content you are building a loyal customer base for yourself as a business.
5. Affiliate Marketing.
Affiliate marketing is about a marketing strategy that encourages individuals to promote your product, services in return of a commission. Let me make it more clear. In an affiliate marketing campaign, an specific link is created for the person who would be promoting your product and every time someone make a purchase by clicking on their link, they will receive a commission for that.
Anyone can be an affiliate a blogger, a business, a customer, anyone who has a platform to add your link, like a blog, social media or a website.
6. Influencer Marketing.
Influencer Marketing is the way of making influential people, like celebrities, industry experts, top bloggers, or anyone who has a strong audience reach in your industry and business. Influencer Marketing goes together with Content and Social Media Marketing.
The companies can enlist their products on social media by hiring/inspiring some well known people to market their products or services.
7. Email Marketing.
Email marketing refers to the marketing that uses emails to promote products or services. In email marketing the business/brand directly sends the blog posts, newsletters, information, offers, to the customers inbox. It helps build relationships with the audience and helps in bringing traffic to your blogs social media, wherever you want them to visit.
It is a great way of interacting and reaching your customers directly. Whereas sending irrelevant emails can put you in the spam folder. So try and use it the best way possible.
8. Viral Marketing.
Viral marketing is that form of digital marketing strategies which generate the interest and potential sale of a product or service through content that spread from person to person. It happens in the form of videos, photos, every form of audio-visual content.
Viral marketing is done by working with popular content creators, social media influencers, etc. The purpose of viral marketing is create something that is worth sharing like something funny, trendy, engaging etc.
Here we are done with the meaning and types of digital marketing strategies. Now its up to you as a business, blogger, brand to choose which one is best suitable for your marketing goal. Whether its content marketing, SEM, SEO, SMM, email marketing, viral marketing, influencer, affiliate or all of them are for you.