Choosing the right kind of marketing is very important as you would be investing your money, efforts, and resources in it. And in this era where everything is on the internet(of course marketing too), one of the biggest questions that arise for businesses is which type of marketing or which way of marketing they should choose? aka “traditional marketing vs digital marketing”.
Well, that’s not such a tricky question, because you just need to understand which one works the best for you. And this post is not to prove any 1 better than the other. Because in my opinion both of them are amazing and important in their own way. They are better and worse than the other in one way or another.
So, let’s dive into our topic; “Traditional Marketing vs Digital Marketing” and find out which one will work best for you.
Traditional Marketing vs Digital Marketing: What is Traditional Marketing
Traditional marketing can be defined simply as the marketing that is not online. Traditional marketing has many features. One of which is that it uses a tangible form of media like, brochures, magazines, newspapers, hoardings, etc. The other one is that it uses electronic media like radio, televisions, etc.
In other words, we can say that traditional marketing is a type of marketing that uses offline methods for advertising their business to attract the audience. It includes references and building a network for marketing.
Traditional marketing is very effective for reaching the local audiences and for keeping the ads for a longer period. It is based on the fundamentals aspects even though it has evolved so much. It is based on the 4 P’s of the selling techniques i.e. Product, Price, Promotion, and Place.
The four P’s of Marketing:
- Product– Product is a good or service that a company offers to its target customer and market. It includes keeping in mind the product life cycle, type of product, etc. You should focus on making your product so compelling that it create and satisfy demand.
- Price– The price here means the cost at which the product is offered to the customer. The company should consider various factors while determining the price of the product. Some of the factors to consider while fixing the price of the product are the production cost, the income of the target customer base, competitor’s price, etc.
- Place– The place factor includes decisions deciding where to sell the product and how to sell it. It is mainly based on market segmentation.
- Promotion– It includes advertising and promotion of the product./services. Promotion involves the activities which make an impact and influence the customer to purchase the product.
Traditional marketing vs digital marketing: Pros and Cons of Traditional marketing
Pros of traditional marketing:
- Impactful– Traditional marketing more impactful, easily processed, and easy to recall. They are entertaining and create an impact on the customer to buy your product.
- Permanent– Printed channels of marketing in traditional marketing are practically permanent. The ad in printed magazines, newspapers, pamphlets, or brochures will stay there until they are recycled.
- Hard to ignore– Traditional marketing has a way of being everywhere, it’s really hard to ignore. Especially in public, you are exposed to a huge amount of marketing in the traditional way.
Cons of traditional marketing:
- Hard to measure– Some of the methods of traditional marketing can be measured by tv viewership and billboard drive-bys, but they are still only estimates, they are not accurate and don’t give the real data about your reach.
- Expensive– Traditional marketing is expensive than digital marketing, you have to pay for everything to run a campaign. And the marketing company will charge you for every single flier or pamphlet they put.
- No direct interaction– In traditional marketing, you have no direct interaction with your audience/customer. You don’t know whether they are seeing your ad or not, u don’t clearly know (surveys are not that effective, to be honest) what they think about your brand or products.
Traditional marketing vs digital marketing: Meaning of digital marketing
Digital marketing is the marketing that uses digital channels for marketing like social media, mobile phones, search engines, emails, and other digital channels. In other words, we can say that it is the marketing that uses the internet to reach its audience and potential customers.
Digital marketing came in its rising state in the 1990s and has been evolving since then. Nowadays it is considered more effective than traditional marketing because of its capability of reaching the target customer and giving brands several ways to engage with their customers properly.
Digital marketing uses the following channels/forms for marketing:
- SEM (Search Engine Marketing)– Search Engine Marketing is the form of digital marketing which involves the promotion of websites via paid ads to increase visibility in search engine result page.
- SEO (Search Engine Optimization)– SEO or search engine optimization is an organic digital marketing strategy. In search engine optimization we focus on ranking our website on search engines without paid ads. SEO uses organic tactics to generate traffic to the website.
- SMM (Social Media Marketing)-Social Media Marketing is a form of internet marketing that focuses on doing marketing via social media channels. SMM is all about creating and sharing content on social media platforms to achieve the marketing goals.
- Content marketing-Content Marketing is that form of digital marketing that is not about promoting or marketing a product or service or for making a sales pitch. It is more about creating providing relevant, valuable, and consistent content for the customers.
- Affiliate marketing-Affiliate marketing is about a marketing strategy that encourages individuals to promote your product, services in return for a commission.
- Influencer Marketing-Influencer Marketing is the way of making influential people, like celebrities, industry experts, top bloggers, or anyone who has a strong audience reach in your industry and business.
- Email marketing-Email marketing refers to the marketing that uses emails to promote products or services. In email marketing, the business/brand directly sends the blog posts, newsletters, information, offers, to the customer’s inbox.
- Viral marketing-Viral marketing is that form of digital marketing strategies which generate the interest and potential sale of a product or service through content that spread from person to person.
Traditional marketing vs digital marketing: Pros and cons of digital marketing
Pros of digital marketing:
- Engagement & Interaction– One of the advantages of digital marketing is that it provides the brands with the leverage of interacting and engaging with their customer and know them better. By interacting with their customers, companies are able to know what their customer thinks about them and what else they need to satisfy them.
- Measurable– Unlike traditional marketing in digital marketing measuring your campaigns and getting a real and accurate result is an option. As a business, you can go in-depth and check the actual results that your campaign is bringing.
- Inexpensive– Digital marketing costs you very little or sometimes nothing. It can be done by simply creating social media pages, or by emailing your customers and letting them know about you.
Cons of digital marketing:
- Potentially annoying– The results of digital marketing are potentially annoying because once a customer searches for some pearl hair clips her whole digital world is offering her those again and again and everywhere. Which sometimes get too much.
- Less permanent-Digital marketing banners, ads are less permanent, they depend on being clicked by the customer and if they click on something else or change the page, then they are gone from the screen.
- Constantly evolving– The digital world and digital marketing both are constantly evolving, so it’s quite a trouble for the companies to evolve with it. You have to understand the changes in the channels, algorithms, etc which is a lot to do (and kind of annoying).
So here we end our topic traditional marketing vs digital marketing. As I have already mentioned above that they are both important for different businesses with different marketing goals. So, wisely choose and pick the one that suits your business and marketing goals.